Can you play place names in Scrabble?

Mattel has announced that Scrabble’s rules are changing for the first time in its history to allow proper nouns. You can now use place names, people’s names, and company names. Mattel will release a new version of the game with amended rules in July.
The company hopes the change will encourage young people to play the game. Only a few proper nouns were allowed until now, which were determined by word lists based on the Collins dictionary.
With Scrabble, players make words by placing individual letters on a grid board to gain the highest point total. Based on the letter’s frequency in standard English, each letter tile is assigned a point value between one and 10. Points can be doubled or tripled when various coloured squares appear on the board.